The popular menu item, plus a $15 million ad buy, could boost sales by 10%, according to Bloomberg. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementCalifornia's newly enacted fast food wage hike is already having an effect, though not one lawmakers likely had in mind when writing the law: bagels are back at McDonald's in the state. Related storyMcDonald's told Business Insider that the team's recommendations were based on best practices from other locations where restaurant operators have had to navigate local wage hikes. Scott Rodrick, who owns 18 McDonald's locations in the state, told Business Insider he's already raised menu prices between 5% and 7% since January, but there is a limit to the prices his customers will pay.

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Persons: —, Scott Rodrick, he's, Kerri Harper, Howie Organizations: Bloomberg, Service, Golden State, KTLA News Locations: California, McDonald's